At the beginning of this year, we proudly launched our new brand identity and website.
We tasked the design team at Minx Creative with the challenge of developing an evolving scheme that could seamlessly grow across the company brand as well as our growing portfolio of software products.
This video created by the MC team provides a short overview of our journey:
Our CEO, Nick Chinn commented: “Cytec’s new brand identity captures our firm’s core values and future strategic vision. We not only created a multi-level identity, we unified our branding, helping us to understand our communication strengths (and weaknesses) and simplify application. We are extremely proud of the end results and thank the team at Minx for this incredible work.”